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When a new lead registers on your website and they are saved in VIA, the new lead will automatically be saved as Hot and have a New Lead marker.
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Over time, if you don’t don't edit the contact and change the last contacted date, the lead's rating will slowly decline from Hot to Cold.
Once you’ve you've contacted the lead, edit the contact and input the Last Contacted Date field, the New Lead marker will disappear. You can also then manually assign the contacts rating once you’ve you've qualified them.
If you don’t don't contact the new lead, the rating will slowly start to get lower the longer it is before you contact them.
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The sooner you contact a lead, the higher the chance of conversion, so we recommend you contact your new leads asap. Your lead's rating will slowly start to decline the longer they aren’t aren't contacted from the date/time they register on your website.
Hot: 0-4 hours
Very Warm: 4 - 12 hours
Warm: 12 - 24 hours
Cool: 24 - 48 hours
Cold: 48+ hours
Top Tip:
Don’t Don't let your new leads go cold! Contact any new leads asap. The higher the rating, the higher the chances of conversion.
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