So Webdadi have built you a brand new website and you're hoping to climb the Google rankings and be at #1 in no time. However, in order to understand how to achieve that goal, it’s it's important to understand who’s who's responsible for what elements of your website.
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SEO can be compared to building a house. In order to build a great house, there are many elements needed and they are not all provided by one single supplier. A range of different tradespeople are required. From laying the foundations and building the walls, to adding the electrics, the plumbing and the fixtures & fittings, each requires a different supplier each with their own has specialities and responsibilities to ensure each element of your house is completed to the highest standard.
For your website’s website's SEO to be the best it can be, it will rely on a host of different tasks. In order to work out who is responsible for what elements of your website’s website's SEO, we have broken it down below for you:
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We're responsible for building the architecture and foundations of your website. In essence, the base level coding of the website.
We’ll We'll setup the website to ensure it has all the elements it needs from a technical point of view. This includes ensuring every website page has a unique URL, window title and meta description, and ensuring key elements such as H1 header titles are present on the page
If you have purchased an Executive or Bespoke package website we’ll we'll additionally:
Setup 301 redirects from your old website to the new website
Optimise your content by making suggestions about your key window titles, H1 headers and the main body of text. It’s It's important to note, we won’t won't write your content, we’ll we'll simply edit and optimise the content you you provide us to ensure it has the relevant keywords and their contained in the key areas of the page
Our websites come with key features and settings built in than can help you target the keywords that would be important for your business
We give you access to our CMS software VIA from which you can edit and change your content to suit your SEO strategy once you go live
Other elements to consider which Webdadi isn’t isn't part of Webdadi’s Webdadi's service offering
1) The word content of your website.
Content (or copy) is one of the most important elements in your SEO strategy, it’s it's important your website pages contain relevant content that explains exactly what you do. For example, if you want to rank highly for the search term “estate agents in Fulham,” it’s it's important to use those words specifically on the relevant page.
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Webdadi provide you with a content management systems (CMS) called VIA which allows you to add your own blogs quickly and easily. However, writing and adding the articles to your website and ensuring the best practises are met is entirely the customer’s customer's responsibility (or any third party adding blogs to the website). You should employ someone who knows what they’re they're doing and is aware of the best practises to optimise your blog article writing.
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Analysis and data reporting help you to work out what’s what's working well and what isn’tisn't. Without accurate data, you can’t can't make a reasoned judgement about the SEO performance of your website.
For example, you website might be ranking well for estate agents in Fulham, but not so well for Lettings agents in Fulham. However, it’s it's important you know the specifics to avoid losing your well earned ranking for estate agents in Fulham in a bid to improve your ranking for lettings agents in Fulham. Good data analysis helps you make good decisions and involves tracking any changes made on the website so you can see what works and more importantly, what doesn’tdoesn't.
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