What is the Addresses to Canvas metric on my VIA dashboard and what does it do when clicked?
The Address to Canvas collates collates all the postcodes which are entered into the valuation forms on your website.
Even if the website user doesn't go on to complete the form online, the website still captures the initial postcode information they entered.
A lot of website users don't complete website forms. In fact, there is a 20% drop off rate for every additional field you add to an online form. However, because the postcode is the first piece of information a user submits, we still capture this vital information for you. This allows you to harvest vital data from your website outside of the traditional website leads.
When clicked, the Addresses to Canvas button will download a list of every address in those postcodes locations by linking to the Royal Mail database.
You can then use that list to focus your canvassing efforts and target areas more likely to yield results, based on the information from your website.
Allows you to target areas where potential vendors and landlords may be thinking of listing, but were hesitant to complete the form on your website
Allows you to target the neighbours and properties in close proximity to your existing vendors and landlords who may be more interested in moving knowing property listings are selling/letting locally
This information allows you to utilise traditional methods of canvassing using smarter digital information. It is also completely GDPR compliant as no personal information is used at any point, only location information helping you to better target your efforts saving you time, effort and money.